Agency:
Special Group LA/Melbourne
Client:
Uber Eats and Popeyes
Concept:
Fried chicken is superior to Thanksgiving turkey. Fans love Popeye's brand of chicken so we provided them with a better option for the holidays--Churkey. This all-in-one package includes not only chicken, but silverware, plates, and even table runner for your holiday gathering.
Special Group LA/Melbourne
Client:
Uber Eats and Popeyes
Concept:
Fried chicken is superior to Thanksgiving turkey. Fans love Popeye's brand of chicken so we provided them with a better option for the holidays--Churkey. This all-in-one package includes not only chicken, but silverware, plates, and even table runner for your holiday gathering.
Goal:
Uber Eats and Popeyes want to bring the flavor of Popeyes with the accessibility of UberEats. By creating social buzz around convenience, we wanted to capitalize on an alternative to what is traditional for the holiday.
Uber Eats and Popeyes want to bring the flavor of Popeyes with the accessibility of UberEats. By creating social buzz around convenience, we wanted to capitalize on an alternative to what is traditional for the holiday.
Role:
Senior Art Director & Packaging Designer
Senior Art Director & Packaging Designer
Packaging and Branding Elements
Product Execution
Social & Influencer Deliverables
